MORE in Motion: The Evolution of the Tiffin Range

The future of Tiffin Sandwiches is being built with clear intent and long-term investment.

As we expand the range and strengthen our market position, we are also preparing for the next stage of growth, including the development of our new purpose-built factory in 2027. This investment reflects our confidence in the business and our commitment to supporting customers with greater capacity, enhanced efficiency and continued innovation.

Behind every product in this expansion has been structured, consistent development. This has not been a periodic brainstorming exercise or a quick sign off process. Every morning at 9am, our team has met to review progress, assess samples and challenge decisions product by product. Each item has been evaluated carefully with taste, texture, presentation, packaging and commercial viability with one central question.

Where the answer was not a confident yes, we revisited it. Recipes were refined. Ingredients were adjusted. Packaging formats were reconsidered. Flavour balance was tested again. Nothing has progressed without thorough scrutiny.

Busy lunch periods, education settings, healthcare cafés and high-footfall retail fixtures where clarity and speed are critical. Shelf impact matters. Dietary communication matters. Operational ease matters. Those considerations have shaped every stage of development.

It is about strengthening the range with the purpose in giving MORE. Each addition has been designed to fill a gap, extend format flexibility and support stronger sell-through.

Throughout the process, we have listened closely to existing customers seeking broader choice, while also responding to market signals from prospective partners.

As we begin to reveal the expanded range over the coming weeks, we will share not only what is launching, but the thinking behind it…what it delivers, where it works and how it supports performance.

MORE is not simply a campaign headline.

It represents months of disciplined development, careful refinement and a commitment to strengthening the Tiffin offer in a meaningful way.

And this marks the beginning of the next phase. Stay tuned for MORE.