MORE has arrived, with MORE to come.

The world of sandwiches is evolving, and so are we. With MORE, we introduce a new wave of bold, fresh, and indulgent options that bring variety, quality and excitement to every bite, showing there’s always room for something MORE.

With our MORE campaign now in full swing, we’ve already introduced the first wave of new products across our ranges. Our baguettes and gluten-free brioche lines are now out in the market, building momentum and giving customers even more ways to choose tiffin sandwiches.

But MORE was never about standing still after the first release.

Now, we move onto the next stage.

We’re proud to introduce the latest addition to MORE: our brand-new Croque Monsieur range. Developed to bring a warm, indulgent option into the mix, these Croque’s offer something entirely new. The Mexican Sizzler combines tender Mexican chicken, jalapeños, mozzarella, cheddar, chilli cheese and mayo, all layered under a creamy bechamel in a chilli flavoured Croque Monsieur, delivering a bold and satisfying flavour experience. The Cheese and Tomato offers a lighter yet indulgent alternative, with herby slow-roasted tomatoes, low-fat cream cheese, mozzarella, cheddar, and bechamel on a sourdough flavoured Croque Monsieur, creating a warm, flavourful bite with fresh, layered notes. Both are carefully crafted to stand out, bringing variety and excitement to the MORE range while complementing our wider sandwich range.

Across the business, the energy has been high. There's a real sense of excitement in the office as each product lands, with teams fully behind what MORE represents and where it is taking us next.

This phased approach remains central to the campaign. By releasing products in stages, we can give each launch the focus it deserves while continuing to build anticipation for what is still to come.

For Tiffin Sandwiches, this marks another major step forward. From starting out as a small sandwich shop in Bradford 26 years ago to where we are today, MORE represents how we continue to evolve, grow, and respond to what the market is asking for, and there is still plenty to come.

MORE is not just a campaign. It’s an ongoing commitment to expanding our offer, developing new ideas and continuing to move the business forward. We’ve introduced the first wave. We’ve built on our ranges and we’re only just getting started.

There’s so much MORE on the way.