Built on What Works: Range Expansions & A New Launch

Over the past few weeks, our MORE campaign has been all about building on the foundations of our Tiffin Sandwiches range, refining what we do best while continuing to introduce thoughtful additions along the way.

Last week marked another step forward, as we expanded on a product that’s already become a valued part of our offer.

Our Croque Monsieur’s have been with us for a while now, and the response from our customers has consistently shown that they deliver on both quality and appeal. With that in mind, we’ve taken the opportunity to expand the range, introducing new options that build on their success.

Each addition has been developed to stay true to what makes a croque work so well, a crisp, golden finish, rich flavour, and a product that holds its quality from production through to service. At the same time, the expanded range offers greater variety, making it easier for our customers to cater to different preferences and occasions.

It’s a natural progression, shaped by what we know works and where we can offer more.

Everything with MORE is driven by a simple principle: supporting our customers with products that are both reliable and appealing.

By extending ranges, we aim to provide solutions that work just as well operationally as they do on the menu. Products that are consistent, well-crafted, and easy to integrate, while still delivering that sense of quality that end customers notice.

While our recent developments have focused on expanding lines, this weekend marks the introduction of something entirely new.

Our cream cakes are officially landing.

Developed to complement our savoury portfolio, this new range brings together light, well-balanced sponge with smooth cream finishes, creating products that feel both classic and indulgent. Designed with the same attention to quality and consistency, they offer a natural way to extend your offering into something sweet, without adding complexity.

It’s a fresh addition to our range, and one we’re confident will quickly earn its place alongside our existing lines.

MORE continues to evolve with a clear focus: to offer more choice, more consistency, and more value to our partners.

From expanding our Croque Monsieur’s, baguettes, and gluten-free options, to now introducing our cream cakes, each step is about building a stronger, more versatile range that works for you.

As always, we appreciate your continues support and look forward to bringing you further updates very soon.