Building More at Tiffin Sandwiches.

The food to go market never stands still. Customers want more choice, more variety and more reasons to pick something new off the shelf.

Over the past year we have been listening closely to our customers, retail partners and the wider market. One theme kept appearing in conversations. People want MORE variety across ranges while still expecting the quality and consistency they trust.

That thinking led to the creation of our new campaign and product platform: MORE.

MORE is about expanding what Tiffin Sandwiches can offer. MORE flavours. MORE choice across ranges. MORE reasons for customers to choose Tiffin when they are looking for a great sandwich.

Like any new range, it started with ideas. Our team explored different concepts, tested recipes and refined products until we felt we had something that genuinely added value to the category. Every product had to meet the same standard we expect from everything that carries the Tiffin name.

Rather than launching a large number of products at once, we decided to take a more focused approach. Last week marked the first step with the launch of one product from each range as part of the MORE campaign. It allowed us to introduce the concept properly while making sure each product earns its place in the line-up.

This launch also comes at an exciting time for the business. As we continue to grow, we are currently commencing our build of our new 50,000 sq ft factory that will support the next stage of our journey. The new factory will give us the capacity to expand our ranges, develop new idea and continue delivering high quality products at scale.

For us, MORE is not just a product launch. It represents the next stage in the evolution of Tiffin Sandwiches.

Last week we started with one from each range.

In the months ahead, there will be much MORE to come…..